Flo Graham-Dixon

Flo has worked in retail & hospitality strategy for a decade, with high profile clients including Burger King, Pret a Manger, Ottolenghi, Hawksmoor and GAIL'S as well as private equity clients TriSpan, Bridgepoint and Graphite. Alongside her work for operators and investors, Flo has a deep understanding of property and place-making. She was personally involved in bringing to life Alserkal Avenue - now the primary contemporary arts district in Dubai and co-authored Destination Food - Klépierre's manifesto for creating F&B hubs across their diverse portfolio of 70 European malls. Flo brings a mix of gastronomic experience, creative flair and strategic rigour to her clients, anchored in hard skills in data analysis, research and commercial modelling. She is a trusted partner to many, often working with clients on multiple projects spanning many years. 

Alison Vickers

An experienced operator with sharp

commercial acumen, Alison forged her path in hospitality from the ground up. Progressing through the vibrant landscapes of US and UK restaurants, she emerged as a key player on the original YO! Sushi board, driving the brand's expansion from 4 to 100 locations. She has gone on to support multiple brands’ expansion and franchising efforts, securing high profile tenders in travel hubs such as Heathrow and Copenhagen, and devising UK location strategies. Alison acts as a trusted advisor to TriSpan, conducting due diligence on their acquisitions of Pho and Mowgli. Other projects include a five-year growth plan for Ottolenghi and strategy workshops for multiple clients. As a NED of Juniper, Alison provides strategic guidance, oversight and sector expertise, drawing on decades of experience scaling hospitality businesses.
 

Helene Mills

Helene is a strategy consultant with over 25 years advising operators and investors across consumer sectors, with a particular focus on hospitality, leisure and travel. Her work is grounded in a deep curiosity about how consumers behave and how markets evolve. That perspective shapes a pragmatic, commercially-minded approach to strategy, making her a trusted partner to senior stakeholders navigating growth, change, or investment decisions. Helene's expertise covers the full arc of strategic growth, from market entry and location strategy to scalability, proposition development and CDD. Helene supports clients across the UK, GCC, Europe, the US and Asia. Past clients span private equity and leadership teams including Burger King, GAIL’s, Pret A Manger, Parkdean Resorts, Travelodge, Pure Gym, Krispy Kreme, Pizza Express and Hawksmoor.

Vida Tayebi

Vida has cultivated a career in concept development, international expansion and place-making across the Middle East and Europe. With a diverse portfolio, she has adapted F&B concepts to various markets, overseeing 30 launches, from grab & go to fine dining. Recent openings include the GCC roll-out of Ergon Deli in Qatar and Abu Dhabi, with Dubai and Bahrain in the pipeline. Prior to her F&B endeavours, Vida's background was in property, holding senior positions at Fitch Ratings and DTZ, and a Masters in Corporate Real Estate Finance and Strategy from Cass Business School. Merging her F&B and property expertise, Vida's recent work defining the F&B vision for GCI’s Latitude office development in Paris garnered Titan property awards in three categories. Fluent in English, French, Spanish, Farsi and currently learning Greek, Vida brings a fresh, global perspective.​

Holly Jackson

Holly is a seasoned strategist, whose solid commercial foundation was developed during her four-year tenure at Sainsbury's PLC. In her roles, including Head of Convenience and Strategy Manager, she oversaw ranging, merchandising, space and format strategy, managing the performance of 850 stores and a multibillion P&L, as well as spearheading the roll out of Uber Eats and Costa Coffee. Prior to Sainsbury’s, Holly honed her analytical skills at Pragma Consulting, working on retail, hospitality, and consumer sector projects in the UK and abroad. Her international experience was further enriched during her role as Global Procurement Lead at Diageo. Holly is also co-founder of an award-winning online wellness platform, demonstrating her entrepreneurial spirit and digital expertise. Holly offers a comprehensive skill set in commercial strategy, making her a valuable advisor to clients.

AJ Chandrasena

AJ has over 10 years consulting experience, over which time he has delivered more than 100 projects, working closely with C-suite and board-level stakeholders. AJ spent three years at Pragma Consulting before contracting to FMCG and consumer goods companies alongside consultancies such as L.E.K. Consulting, Teneo and Plural Strategy Group. AJ excels in high-level strategic reviews,  CDDs and location planning assessments across a broad range of sectors including F&B, retail and leisure. Recent projects include location planning and financial modelling for 23.5 degrees - Starbucks' largest franchise partners, as well as VDD for various Hospitality brands. AJ's academic background is outstanding, with degrees from Bristol and Oxford, along with participation in the MIT Fuse Programme. Projects include business model creation for F1 Arcade.

Nadia Bekhti

Nadia is a dedicated analyst with experience in hospitality growth, location planning, and due diligence projects across the UK and GCC. Nadia is adept at managing project administration, conducting comprehensive desk research, and collecting and analysing data, ensuring thorough and insightful project outcomes.

Alongside her client work, Nadia brings prior experience from Oliver Wyman, and holds a Masters in Biology from the University of Oxford. With strong analytical skills and a passion for F&B, Nadia is a valuable asset to any project team.

​

​

​

​

​